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Svartigaldur

By Svartigaldur

The Engine

Turn scattered marketing data into a clear direction.

Campaigns create plenty of data. The Engine is our team's tool for finding what matters across Google Ads, Meta, Analytics and Search Console, and turning that evidence into a focused review.

Talk about our marketing data

Used by our agency team as part of its work with clients.

Connect the evidence. Focus the investigation.

The Engine helps our team work across connected marketing and website accounts. Explore the path from available data to a question worth investigating.

The EngineInteractive example
GGoogle Ads∞MetaaAnalytics⌕Search Console
One starting point

Connect the evidence.

Advertising, search and the website journey.

Choose a perspective

Start with the accounts that matter.

Google Ads, Meta, Analytics and Search Console can each show part of the picture. We agree the access required for your engagement and work with the data available.

Illustrative views, with no live client data.

Bring relevant evidence together

Review findings from the marketing and website accounts connected for your engagement.

Focus the investigation

Use the findings to identify what needs explanation, where performance is changing and which questions deserve attention.

Support human decisions

Our team reviews the evidence in the context of your business before recommending the next step.

Getting
started.

For Svartigaldur clients who want their marketing decisions grounded in the data available from their accounts.

  1. Agree the business questions and the account access required.
  2. Review the available marketing and website data.
  3. Use the findings to guide the team's analysis and recommendations.

Used by our agency team as part of its work with clients.

Good to know.

Is this a dashboard we log into ourselves?

The Engine is currently an agency tool. Our team uses it to support analysis and client work; a separate self-service product is not being promised here.

Which accounts can be part of the review?

The current product catalog covers Google Ads, Meta, Analytics and Search Console. We agree the connected accounts and required access for each engagement.

Does this replace our marketing team?

It supports the team's work. People interpret the findings, choose priorities and make decisions in the context of the business.

Make it
useful.

Start with what you want to understand or do better.

Talk about our marketing data